Campaign: Adjustable Rate Mortgages (ARM) with Equity

Campaign details include:

Market
• Owners of single-family homes who have had adjustable rate mortgages
   on the property for 3 to 5 years and a maximum loan to value of 69%.
• Mailing list provided by SalesTeamLive (at NO additional cost):
      • More than 500,000 prospects nationwide
      • Available by zip code, carrier route, city or county in any quantity
      • Variable loan to value
• Recommended for all market conditions – hot, post-hot, emerging,
   flat or declining
• Highly effective in changing market conditions

Message
• Message written by Richard Roop, known as “The Marketing Consultant
   for Real Estate Investors”
• Personalized to homeowners
• Expresses interest in buying property
      • Quickly and easily
      • At a fair price
      • On the date of the homeowner’s choosing
• Realtor version available

Media
• Direct Marketing using First Class mail
• Card design: canary-yellow, card stock, 4” x 6” postcard
• Richard Roop’s personalized postcard

Multiple/Months
• Each property receives 6 postcards at 45 day intervals
• Given the market conditions the aggressive mailing timeline has
   had excellent results

Money
• Investors should expect to spend from $1000 to $1,500 per deal for this
   campaign. Note: Expenditures necessary to obtain a deal vary depending
   on local conditions.