This Campaign targets homeowners who have filed Chapter 13 Bankruptcy and have been recently dismissed in the past 14 days. This campaign is effective in all market conditions and has been proven to focus on distressed home owners who need to sell. This campaign reaches a small population in a given area and is considered a small list.
Market
• Owners of single-family homes who have been recently dismissed
from Chapter 13 Bankrutpcy in the recent 14 days
• SalesTeamLive provides this mailing list (at NO additional cost):
• Available by County
• Recommended for all market conditions – hot, post-hot, emerging,
flat or declining
• We recommend only utilizing SalesTeamLive’s Bankruptcy Chapter 13 -
Aged Filing in states with a short foreclosure timeline
Message
• Message written by Richard Roop, known as “The Marketing Consultant
for Real Estate Investors”
• Personalized to homeowners
• Targeted to highly motivated homeowners in distress
• Expresses interest in buying property:
• Quickly and easily
• At a fair price
• On the date of the homeowner’s choosing
• Realtor version available
Media
• Direct marketing using First Class mail
• Card design: canary-yellow, card stock, 4” x 6” postcard
• Yellow Letter design: 81/2 x11 lined yellow letter with handwritten font
• Alternating media mailing: 1 Yellow Letter followed by 3 personalized
Postcards, repeated once.
• Yellow Letter
• Personalized postcard
Multiple/Months
• Each property receives eight pieces
• Property owners who have recently dismissed from Chapter 13
Bankrutpcy in the previous 14 days
• Mailings go out every 14 days
Money
• Investors should expect to spend from $400 to $750 per deal for this
campaign. Note: Expenditures necessary to obtain a deal vary depending
on local conditions
