Campaign: Tenant Buyers
As a real estate entrepreneur buying and selling properties, it’s essential to focus on occupying your properties quickly. In many markets today, it’s absolutely essential to have a strong list of hungry qualified buyers waiting for that next property you have to offer them. The Tenant Buyer campaign is specifically designed to target renters in your area with lower credit scores as good candidates for your occupying your ‘subject to’ lease-option and rental properties.
Campaign details include:
Market
• Renters with credit scores between 540 and 640
• Mailing list provided by SalesTeamLive at NO additional cost
• Recommended for all market conditions – hot, post-hot, emerging,
flat or declining
• Highly effective in finding buyers for ‘subject to’ or cash flowing properties
Message
• Message written by Richard Roop, known as “The Marketing Consultant
for Real Estate Investors”
• Personalized to the renter
• Explains how the renter can purchase a home quickly, without a large
down payment or bank qualification.
Media
• Direct Marketing using First Class mail
• Card design: canary-yellow, card stock, 4” x 6” postcard
• Richard Roop’s personalized postcard
Multiple/Months
• Each renter receives 6 postcards at 30 day intervals
• At the end of the 6 month cycle, data is repurchased and the campaign
automatically re-launched
Money
• Investors should expect to spend from $1,000 to generate a solid buyers
list in their geographic area. Note: Total Expenditure per deal can vary
depending on local market conditions.
