The SalesTeamLive Expired Listings Campaign is directed at homeowners whose property was recently expired from the Multiple Listing Service (MLS) without being sold. This campaign targets homeowners who are or were interested in selling their homes. This campaign works well in any market conditions (requires higher mail volume in Hot Markets) and reaches a small population in a given market area.
Market
• Owners of single-family homes
• Homeowners whose property recently was removed from the
MLS listing without being sold
• Mailing is supplied by the customer to SalesTeamLive
• Targets homeowners who may be panicking and are motivated to sell
• Ideal for all market conditions, especially post hot, emerging, flat and
declining. Hot markets generally require higher mail volume.
Message
• Message written by Richard Roop, known as “The Marketing Consultant
for Real Estate Investors”
• Personalized to homeowners
• Targeted to motivated homeowners who have demonstrated interest
in selling
• Expresses interest in buying property:
• Quickly and easily
• At a fair price
• On the date of the homeowner’s choosing
• Realtor version available
Media
• Direct Marketing using First Class mail
• Yellow Letter Design: Yellow 8 1/2 x 11 note pad Letter, hand written
text with large invitation envelope
• Card design: canary yellow, card stock, 4 x 6 postcard
• Alternating media mailing:
• Yellow Letter
• Personalized postcard
• Personalized “Notice” postcard
Multiple/Months
• Each property receives five pieces, beginning with the Yellow Letter,
at 14 day intervals over a 2-month period
Money
• Investors should expect to spend from $500 to $750 per deal for this
campaign. Note: Expenditures necessary to obtain a deal vary depending
on local conditions.
