The SalesTeamLive Bankruptcy Chapter 13 – Aged Filings targets confirmed homeowners who have filed Chapter 13 Bankruptcy in the previous 3 to 9 months. This is an ideal campaign for distressed property owners and is effective in all market conditions. This campaign reaches a small population in a given area and is considered a small list.
Market
• Owners of single-family homes who have filed for Chapter 13 Bankruptcy
• Aged Filings Campaign List
• SalesTeamLive provides this mailing list (at NO additional cost):
• Available by County
• Highly effective in all market conditions – hot, post-hot, emerging,
flat or declining
Message
• Message written by Richard Roop, known as “The Marketing Consultant
for Real Estate Investors”
• Personalized to homeowners
• Targeted to highly motivated homeowners in distress
• Expresses interest in buying property:
• Quickly and easily
• At a fair price
• On the date of the homeowner’s choosing
• Realtor version available
Media
• Direct marketing using First Class mail
• Card design: canary-yellow, card stock, 4” x 6” postcard
• Yellow Letter design: 81/2 x11 lined yellow letter with handwritten font
• Alternating media mailing: 1 Yellow Letter followed by 3 personalized
Postcards, repeated once.
• Yellow Letter
• Personalized postcard
Multiple/Months
• Each property receives eight pieces
• Confirmed homeowners actively in Chapter 13 Bankruptcy who
filed between 3 and 9 months ago
• Mailings go out every 30 days
Money
• Investors should expect to spend from $400 to $750 per deal for this
campaign. Note: Expenditures necessary to obtain a deal vary depending
on local conditions
