Campaign: Geography
This Campaign is designed to reach a broad audience in a specific geographic area. An excellent means of building name recognition and establishing your business in a given area, this campaign is highly effective in flat or declining market conditions and reaches a very large population in a given area. Combine this campaign with SalesTeamLive’s Richard Roop Post-it Notes and you’ll have one of the most effective marketing approaches in flat/declining markets.
Campaign details include:
Market
• All occupants in a given series of zip codes or counties
• Mailing list provided by SalesTeamLive (with ability for additional selects
by bed/bath) at NO additional cost
• More than 75 Million prospects available nationwide
• Recommended for flat or declining markets. A much higher mail volume
required in hot, post hot and emerging markets typically required.
Message
• Message written by Richard Roop, known as “The Marketing Consultant
for Real Estate Investors”
• Personalized to homeowners
• Expresses interest in buying property – quickly and easily
• Realtor version available
Media
• Direct Marketing using First Class mail
• Card design: canary-yellow, card stock, 4” x 6” postcard
• Alternating media mailing:
• Personalized postcard
• Personalized “notice” postcard
• Optional Richard Roop Million Dollar oversized postcard
Multiple
• Each property receives five postcards at 90-day intervals
• Segmented mailing list provides an even monthly flow of inbound leads
Months
• Market to homeowners over a 12-month period
Money
• Investors should expect to spend from $1000 to $1,500 per deal for
this campaign. Note: Expenditures necessary to obtain a deal vary
depending on local conditions
