Probate is the legal process by which a person’s final debts are settled and legal title to property is formally passed from the decedent to his or her beneficiaries and heirs. Quite often the heirs to an estate would prefer to get cash instead of property, and this provides an opening for the creative Real Estate Entrepreneur to provide a fast, alternative solution to cash for the heirs.
Market
• Recently deceased people with verified property holdings
• Mailing list must be provided by the Real Estate Entrepreneur,
usually by monitoring Probate Court information at your county
courthouse or Death Notices in your local legal newspaper
• Recommended for all market conditions – hot, post-hot,
emerging, flat or declining
Message
• Message written by Richard Roop, known as “The Marketing
Consultant for Real Estate Investors”
• Personalized to the homeowner
• Explains to the homeowner how to sell ‘quickly and easily
at a fair price’.
Media
• Direct Mail marketing using First Class Mail
• 8.5” x 11” Yellow Letter
Multiple/Months
• Each homeowner receives 8 Yellow Letters at 30 day intervals
Money
• Investors should expect to spend from $250 to $500 per deal
on this campaign. Note: Total Expenditure per deal
can vary depending on local market conditions.
