Campaign: Free and Clear

Campaign details include:

Market
• Owners of single-family dwellings who:
      • Have significant property equity, typically 40% to 100%
      • Have owned their property for significant time periods
         (10 years or more)
      • Are more than 50 years of age
      • Optional: Condominium owners
• Effective with owner-financing deals
• Mailing list provided by SalesTeamLive (at NO additional cost):
      • Nearly 7 million prospects available nationwide
      • Available by zip code, carrier route, city or county in any quantity
• Recommended for all market conditions – hot, post-hot, emerging,
   flat or declining

Message
• Message written by Richard Roop, known as “The Marketing Consultant
   for Real Estate Investors”
• Personalized to homeowners, using first names and street address
• Expresses interest in buying property – quickly and easily, at a fair price
   on the date of their choosing
• Realtor version available

Media
• Direct marketing using First Class mail
• Card design: canary-yellow, card stock, 4” x 6” postcard
• Alternating media mailing:
      • Personalized postcard
      • Personalized “notice” postcard

Multiple/Months
• Each property receives eight postcards at 90-day intervals over a
   24-month period
• Mail delivery batched in segments for an even monthly flow of
   inbound leads

Money
•Investors should expect to spend from $1000 to $1,500 for this
  campaign per deal. Note: Expenditures necessary to obtain a deal will
  vary depending on local market conditions