The SalesTeamLive Out of Area Campaign (also known as an Absentee Campaign) is specifically designed to target homeowners whose mailing address differs from the property address. Effective in most market conditions, this campaign reaches a large population in a given market area and is a great way to reach potential burned-out landlords.
Market
• Owners of single-family homes and/or multi-unit properties who do not
reside at the property address
• Mailing list provided by SalesTeamLive (at NO additional cost):
• More than 4 million prospects nationwide
• Available by zip code, carrier route, city or county in any quantity
• Recommended for all market conditions; hot, post-hot, emerging,
flat or declining
• Highly effective in changing market conditions
Message
• Message written by Richard Roop, known as “The Marketing Consultant
for Real Estate Investors”
• Personalized to homeowners
• Expresses interest in buying property
• Quickly and easily
• At a fair price
• On the date of the homeowner’s choosing
• Realtor version available
Media
• Direct Marketing using First Class mail
• Card design: canary-yellow, card stock, 4” x 6” postcard
• Alternating media mailing:
• Personalized postcard
• Personalized “notice” postcard
Multiple/Months
• Each property receives five postcards at 90-day intervals
• Mail delivery batched in segments for an even monthly flow
of inbound leads
• Market to homeowners over a 15-month period
Money
• Investors should expect to spend from $1000 to $1,500 per deal for this
campaign. Note: Expenditures necessary to obtain a deal vary depending
on local conditions.
