Campaign: Divorce
When couples get divorced, oftentimes there is a property in the balance that both parties want to turn in to cash as quickly as possible. The Real Estate Entrepreneur is uniquely positioned to give both parties in the divorce a quick and easy way out by providing an alternative to a lengthy retail sale proceeding. When you have owners that are highly motivated to dispose of a property as quickly as possible, your profit potential is huge – that’s what makes the Divorce campaign such a potential winner.
Campaign details include:
Market
• People who have recently filed a divorce petition and own
verified property.
• Mailing list must be provided by the Real Estate Entrepreneur,
usually by researching
at the county courthouse or finding a local list provider.
• Recommended for all market conditions – hot, post-hot,
emerging, flat or declining
Message
• Message written by Richard Roop, known as “The Marketing
Consultant for Real Estate Investors”
• Personalized to the homeowner
• Explains to the homeowner how to sell ‘quickly and easily
at a fair price’.
Media
• Direct Mail marketing using First Class Mail
• 8.5” x 11” Yellow Letter
Multiple/Months
• Each homeowner receives 8 Yellow Letters at 30 day intervals
Money
• Investors should expect to spend from $300 to $600 per deal
on this campaign. Note: Total Expenditure per deal
can vary depending on local market conditions.
