The SalesTeamLive Property Tax Delinquent Campaign is targeted at homeowners who have been delinquent on their property taxes for 1-3 years. This campaign targets potentially distressed homeowners who may be highly motivated to sell. This targeted campaign works well in all market conditions and reaches a smaller population in a given market area.
Market
• Single family homes
• Property owners who have significant equity in their property and
are behind on their property tax payments
• More than 250,000 properties available nationwide
• SalesTeamLive provides this mailing list (at NO additional cost):
• Available by County
• Recommended for all market conditions – hot, post-hot, emerging,
flat and declining
Message
• Message written by Richard Roop, known as “The Marketing Consultant
for Real Estate Investors”
• Personalized to homeowners
• Expresses interest in buying property:
• Quickly and easily
• At a fair price
• On the date of the homeowner’s choosing
• Realtor version available
Media
• Direct marketing using First Class mail
• Card design: canary-yellow, card stock, 4” x 6” postcard
• Alternating media mailing:
• Personalized postcard
• Personalized “Notice” postcard
Multiple/Months
• Each property receives five postcards at 90-day intervals
• Mail delivery batched in segments for an even monthly flow
of inbound leads
• Market to homeowners over a 15-month period
Money
• Investors should expect to spend from $1000 to $1,500 for this campaign
per deal. Note: Expenditures necessary to obtain a deal will vary depending
on local market conditions.
