This campaign is specifically designed to target property owners who have adjustable rate mortgages that are adjusting upwards and DO NOT have any equity. This campaign is designed to aid Members who are targeting short sales, as these homeowners do not have any equity but have much higher mortgage payments in the near future.
Market
• Owners of single-family homes who have had adjustable rate mortgages
within the last 3 years and a minimum LTV of 75%
• Mailing list provided by SalesTeamLive (at NO additional cost):
• More than 3 Million prospects nationwide
• Available by zip code, carrier route, city or county in any quantity
• Variable loan to value
• Recommended for all market conditions – hot, post-hot, emerging,
flat or declining
• Highly effective in changing market conditions
Message
• Message written by Richard Roop, known as “The Marketing Consultant
for Real Estate Investors”
• Personalized to homeowners
• Explains to the homeowner how to sell ‘quickly and easily at a fair price’.
Media
• Direct Marketing using First Class mail
• 8.5” x 11” Yellow Letter
Multiple/Months
• Each homeowner receives 6 Yellow Letters over and 9 months
Money
• Investors should expect to spend from $1000 to $1,500 per deal for this
campaign. Note: Expenditures necessary to obtain a deal vary depending
on local conditions.
